BCG Snake

Corporate-Level Strategy · The BCG Matrix

Grow the portfolio. Invest wisely.

Steer your snake through the BCG matrix. Feed it Stars and Cash Cows, stay away from Dogs, and answer each Question Mark to decide whether it is worth the investment.

How to play

  1. Steer the snake. The edges wrap around to the other side.
  2. Eat ★ Stars and $ Cash Cows to grow by 1.
  3. Eat a ? Question Mark to answer a corporate strategy question. Correct: you invest and grow by 2. Wrong: you lose a life, and the question comes back later.
  4. Avoid ✕ Dogs and your own tail. Each costs a life. You have 3.
  5. Full score: grow to length 24 and invest in 6 Question Marks. Then screenshot your certificate and submit it to your instructor.

Laptop: arrow keys or W A S D. Phone: swipe on the board or use the arrow buttons.

Takes about 5 minutes. Replay as many times as you like.