Target Practice

Find the segment. Hit the target.

Three waves stand between you and a certificate. Name the segmentation base, read each customer’s RFM profile, then beat the boss wave on segmentation, targeting, and lift.

Your first and last name (as on Blackboard)

How to play

Read the mission brief (the question panel).
Shoot the target that matches the right answer.
Each correct hit on the first try is worth 100 points. 15 questions, 1,500 points is a perfect score.
A wrong hit costs a shield and that question's points. You retry until you get it.
You have 3 shields. Lose all 3 and the mission ends, so read before you shoot.
Score 1,500 to unlock your certificate. Screenshot it and submit it on Blackboard.

Move: ← → or mouse, or drag on a phone. Fire: Space, or click / hold / touch.

Takes about 5 minutes. Replay as many times as you like.

Pilot

Wave1/3

Question1/15

Score0

Shields

Perfect run

Move: ← → / mouse / drag · Fire: Space / click / hold / touch

Mission complete

So close

0 / 1500

Mission certified · Perfect score

completed Target Practice for BUSN 380, Week 6: Customer Behavior and Segmentation, with every question answered correctly on the first try.

Score1500 / 1500

Completed

Flight time

Stamp

Completion code

Now take a screenshot

Capture the whole gold card, including your name and completion code, and upload it on Blackboard.

Mac: Shift Cmd 4 · Windows: Win Shift S · Phone: side button + volume up

Instructor only

Check a completion code

Type the name, stamp, and code exactly as they appear on the student's screenshot. Capital letters in the name do not matter.

Student name

Stamp

Completion code